Senior Content Strategist with over 10 years of experience in digital media and technical writing.
& Most Viewed Music Video
Ever wondered which videos break the internet the moment they drop? YouTube tracks views in real-time, and getting millions of views in a single day is a huge deal. Let’s look at the top record holders that gained the most views on youtube in 24 hours.
Before we dive in, let’s quickly look at how views are counted. YouTube counts a view when someone intentionally clicks on a video and watches it for at least 30 seconds. If you watch a video multiple times, it counts as multiple views.
However, YouTube removes bot views or spam to keep the numbers fair and accurate.
Here are the all-time record holders for the most viewed videos in 24 hours. These videos exploded in popularity the exact day they were uploaded:
BTS’s “Butter” currently holds the crown as the most viewed song on youtube in 24 hours. It is also the most liked video on youtube in 24 hours, showing the massive power of their fanbase.
While 24-hour records are exciting, some videos gather billions of views over the years. These are the top 10 most viewed videos of all time:
“Baby Shark Dance” is not just a kids’ song; it is the most viewed video in history. “Despacito” remains the most viewed music video ever released by a traditional artist.
To see what is trending worldwide right now, you can visit the YouTube Trending page. It updates every 15 minutes to show the most watched youtube video in 24 hours across the globe. You can easily see which gaming clips, movie trailers, or vlogs are gaining the most traction today.
Sometimes, a video trends globally but you might find it unavailable in your region. You can check any youtube video to see in which countries it is blocked using online region-restriction checker tools. This is a simple solution if you ever run into geographical copyright errors.
Bands and groups usually dominate the 24-hour view records. However, solo artists also have incredible pulling power. The record for the most viewed music video on youtube in 24 hours by a solo artist belongs to LISA from BLACKPINK.
Her debut solo track “Lalisa” reached 73.6 million views in a single day. This makes it the highest-ranking solo debut and a massive milestone for individual creators.
Achieving millions of views in just one hour requires a massive premiere event. BTS’s “Butter” reached over 10 million views in just 13 minutes. The Grand Theft Auto VI trailer also pulled in millions within its very first hour online.
These rapid spikes happen when creators use countdowns and live premieres. This alerts all their subscribers at the exact same time, creating an instant rush of viewers.
The music industry leads the pack when it comes to first-day views. K-Pop groups are especially dominant. For instance, BTS’s “Dynamite” was the most viewed kpop mv in 24 hours before “Butter” eventually beat it.
“Butter” currently stands as the absolute most viewed music video in 24 hours across all genres worldwide. Pop and K-pop fans coordinate massive global streaming parties to ensure their favorite artists reach the top of these lists.
As of 2026, the most subscribed person and channel on YouTube is MrBeast (Jimmy Donaldson). He has over 460 million subscribers. He officially passed the Indian music label T-Series, which holds the second spot.
MrBeast is known for his massive giveaways, extreme challenges, and high-budget videos. His content consistently gathers tens of millions of views within a few days of uploading.
Reaching 1 billion views is called joining the “Billion Views Club.” Over 300 videos have reached this massive milestone. The first video to ever hit 1 billion views was PSY’s “Gangnam Style” back in 2012.
Other famous entries include Adele’s “Hello” and Ed Sheeran’s “Shape of You.” Even non-music videos, like “Masha and the Bear,” have crossed this billion-view mark.
Many people wonder how much creators make from all these views. This is where YouTube RPM comes in. You might be wondering about the youtube rpm meaning.
It stands for “Revenue Per Mille” (Revenue Per Thousand views). RPM tells a creator exactly how much money they earn for every 1,000 views after YouTube takes its cut.
If you are curious about 100k views on youtube money, here is a simple breakdown. If a creator has an average RPM of $3.00, they will make $300 for every 100,000 views.
Estimated YouTube earnings can vary wildly based on the topic. But $200 to $500 per 100k views is a common range for most average content.